The problem
"Natural" got cheap
Walk down a snack aisle and every other pack says natural, wholesome, real. The word stopped meaning anything because nobody had to prove it. We think the fix is boring and simple: publish the ingredient list, publish where it came from, and let the product carry the claim.
So we buy in small lots. It costs more per kilo, limits how much we can make, and means a flavour sometimes sells out and stays out until the next harvest. We would rather sell out than substitute.
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